Midas and The Martin Agency are putting their faith in a talking hand. A new campaign breaking tonight uses a disembodied golden hand with a face in its palm to represent the auto repair chain’s “Midas touch.” The character appears in two TV spots and other types of ads, including promotional signs inside the chain’s waiting rooms.
McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade.
Hey there, puny human. Get your fleshy self into gear and over to the nearest McDonald's, stat. If you're late, you might find your jones for a frugal soda will go unquenched. Not because the special deal you saw on TV is going to expire, or anything trite like that. No, you're going to be foiled by a pack of marauding aliens who raided the joint and stole the fountain machine.