Rubicon Project Sets $100M IPO Plan
Performance Marketing
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.
Facebook’s Headaches Continue to Pile Up With Lawsuits, Allegations
Performance Marketing
The hits just keep coming for Facebook. After weeks of speculation and media frenzy leading up to its historic IPO, it looks as though the controversy surrounding the social network [...]
Analyst: Broadcasters Poised for Another Strong Upfront
In the absence of any verified client budgets, talk about what’s in store for the coming upfront marketplace is highly speculative. That said, macro-economic trends seem to portend another robust [...]
IPO Could Value Groupon at $15 Billion to $20 Billion
Performance Marketing
After fielding offers from investment bankers about a potential IPO since January, Groupon is now expected to announce Goldman Sachs and Morgan Stanley as the two lead underwriters of a [...]
London biz world not so tough to impress
Creativity
A 15-year-old Morgan Stanley intern is the talk of the London business scene after publishing a report detailing the media consumption behavior of his teenage circle of friends. Among the [...]