Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly
Performance Marketing
Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own.
CNN Creates Yet Another Films Division
You could be forgiven for hearing that CNN has a new brand called CNN Films Presents and asking, "Don't they have one of those already?" CNN Films, the shingle launched [...]
Soy Sauce: The Movie
Brand Marketing
Thanks to the invention of product placement, a brand with deep enough pockets can buy its way into any movie it wants. Now, Kikkoman soy sauce has upped the ante—by [...]
CNN Picks Up Morgan Spurlock Show ‘Inside Man’
With CNN Worldwide president Jim Walton heading out at the end of 2012, it's looking like CNN will take a decidedly non-newsy turn next year.
Hulu Jumps Into Original Programming
Hulu announced yesterday that it's developing its first long-form original programming. On Aug.
Information Diet: Morgan Spurlock
Performance Marketing
Adweek: What’s the first information you consume in the morning?