Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own.
A documentary from Morgan Spurlock about America's obsession with Juicy Couture during the early 2000s isn't in the works. But it could be.
You wouldn't think the man behind the documentary Supersize Me, which vanquished the fast food industry, or that that same man, whose follow up film documented the ubiquity of product placement in popular media--then paid for the film with product placement--would end up making content for brands.
As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations.
In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business.
You could be forgiven for hearing that CNN has a new brand called CNN Films Presents and asking, "Don't they have one of those already?" CNN Films, the shingle launched at the network last year, has made several buzzy documentary
Thanks to the invention of product placement, a brand with deep enough pockets can buy its way into any movie it wants. Now, Kikkoman soy sauce has upped the ante—by simply making the whole movie.
With CNN Worldwide president Jim Walton heading out at the end of 2012, it's looking like CNN will take a decidedly non-newsy turn next year.