Relevancy, the Currency of Conversion
Performance Marketing
More. The marketer’s mandate will always be “more” — more traffic, more sales, more margins. Add to it that in order to get more, we’ll need to test more ideas, [...]
First Mover: Joanna Coles
Performance Marketing
Specs Age 50 New gig Editor in chief, Cosmopolitan Old gig Editor in chief, Marie Claire
‘More’ Alums Team Up to Target Boomers
Performance Marketing
It was a decade ago that Carol Campbell joined Myrna Blyth, the founding editor of More, to sell what was then a magazine that went against the grain by aiming [...]