Messaging App Tango Raises $280 Million
Performance Marketing
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun
InMobi Hires Former Digitas Star
Performance Marketing
InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run.
Mobile Ad Data Suggests More Brand Buy-In
Performance Marketing
Evidence that mobile advertising may finally be coming of age continues to roll in.
Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads
Performance Marketing
A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and [...]
Mobile Ad Rates Inch Up, Slowly
Performance Marketing
The desktop Web wasn’t the only channel to see display ad demand and rates increase over Black Friday and Cyber Monday. Mobile banners also received a boost that has yet [...]
Razorfish Exec Bolts for Mobile Ads Startup
Brand Marketing
Maximizing one's impact almost always requires a sharp focus. That concept seems to be at the center of Paul Gelb’s decision to leave Razorfish—where he helped the digital shop build [...]