Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere
Performance Marketing
Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been [...]
Tango Messaging App Invites Brands to Hit Publish
Performance Marketing
Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will [...]
Rise of the Mobile Oligarchs
Performance Marketing
Mobile is the future. This statement is both undeniably true and, like any mantra, irritating the 300th time you hear it.
Twitter’s MoPub Welcomes Facebook’s Mobile Ads Into Its Platform
Performance Marketing
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into [...]
Facebook’s Ad Network Promises to Make App Partners Rich
Performance Marketing
The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated [...]
Twitter Unveils Mobile App Install Ads
Performance Marketing
Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making.