Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the […]
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Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's […]
Last week, Chipotle launched "The Scarecrow," a short animation about a dystopian future ruled by overly processed food.
Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign.