Moody’s Investors Service

Analyst: Broadcasters Poised for Another Strong Upfront

In the absence of any verified client budgets, talk about what’s in store for the coming upfront marketplace is highly speculative. That said, macro-economic trends seem to portend another robust sales period.

Analyst: Auto to Steer Banner Upfront Haul

While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront.