Creative partnerships are very much like romantic relationships. You find someone who sees the world the same way you do; you feel that spark of connectedness; you start building something […]
Gas masks might imply that something stinks, but that's probably not the intended message of Mono's Grand Central Terminal takeover this week promoting Michael Bay's TNT series The Last Ship. (A stinker from Michael Bay? No chance in hell!)
How do you deal with holiday stress? Activewear maker Lucy is humorously urging women to try something unconventional this year. Try dropping to the floor and adopting the "child's pose" from yoga—with your legs tucked under you, your head down and your arms outstretched in front.
If you enjoyed the first four Target grocery ads that pretended to be fashion spots, here are four more—selling diapers, lightbulbs, oatmeal and fruit snacks. They broke Sunday night during the Golden Globes. Love the stylish yet self-deprecating nature of this whole campaign. Great music on all the spots, too. See the previously released spots below:
This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world.
Target has turned the grocery aisle into a runway. The retailer, long known for its design sense, is launching a new campaign for its groceries that parodies fashion advertising—with models in slow-motion vignettes, against stark white backgrounds, showing off Target's "Everyday Collection" of cake mixes, laundry detergents and fresh packaged meats.
What better way to celebrate National Grilled Cheese Month (what, you didn't know it was National Grilled Cheese Month?) than by watching some amusing new Tillamook cheese spots from Mono in Minneapolis? The campaign is based around the theme of love—drippy, cheesy love between Tillamook cheese and all kinds of different foods. Check out one spot below, and five more after the jump. The campaign also includes a sampling tour and a new logo for the century-old brand, as well as a revamped Tillamook.com website from Hello Design. Go roll around in food porn.
A few months old, though new to us, is this campaign from EMD Serono, a pharma company, to raise awareness of infertility. Created by ad agency Mono, the Web clips, […]