Why Attribution Matters in Content Marketing
Performance Marketing
Why does attribution matter in content marketing? Money, that’s why. More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care [...]
Smart Data – Not Big Data
Performance Marketing
As a concerned data professional, I am already plotting an exit strategy from this Big Data hype. Because like any bubble, it will surely burst. That inevitable doomsday could be [...]
San Diego Dreamin’ – Charging Through ‘The DMA’
Performance Marketing
The last time the Direct Marketing Association held its annual conference in San Diego, it was 2009, we were all amid The Great Recession, and having been recently thrown out [...]
Hottest 2014 Marketing Tip for Small Business? Put Aside a Budget!
Performance Marketing
Over 50 percent of the working population (120 million) work in a small business, and that trend is growing. According to the SBA definition, there were nearly 28 million small [...]
French Twitter Users Can Soon Transfer Money With a Tweet
Performance Marketing
Twitter is partnering with France's second-largest bank this week to let customers transfer money with a simple tweet. The two are expected to unveil details at a press conference in [...]
Here’s Why Gerry Graf Is the Best Speaker During Advertising Week
Brand Marketing
Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf.