Media Pitch: How Cryptomining Can Enable Publishers to Monetize Engagement
Cryptomining may be the latest method for publishers to tap into new online revenue. Mining involves verifying cryptocurrency transactions by cracking the blockchain code associated with those transactions. When the [...]
Future CEO Zillah Byng-Thorne on the Sustainability of Ecommerce & Monetizing Specialist Content
Publishers have historically touted ecommerce as a golden opportunity to increase their topline revenue. In this age of digital disruption, where major platforms like Facebook, Google and increasingly, Amazon have [...]
3 Lessons Publishers Can Learn from the TV and Music Industries
This is an incredibly hectic, yet exciting, time for publishers. New platforms for distributing content are emerging and users’ behaviors are evolving. Media executives are being tasked with wading through [...]
The Rise of Social-First Publishers
A new category of publishers has arrived: “social-first” publishers or “distributed” publishers. These content creators, like Tasty, NowThis, and Gamology (a gaming brand under my company Keli Network) are changing [...]
Are Publishers Ignoring the Upsides of Distributed Content?
Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed [...]
The New York Times’ Acquisition of The Wirecutter Signals Rise of Commerce in Publishing
By now, most of us have gotten wind of The New York Times’ recent acquisition of The Wirecutter. The online consumer guide is recognized for publishing in-depth product reviews and [...]