monetization

Less Than Half of Snapchat’s Users Are in the U.S.

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization efforts aren’t coming soon.

Rise of the Mobile Oligarchs

Mobile is the future. This statement is both undeniably true and, like any mantra, irritating the 300th time you hear it.

Ars Technica Ads Get Ahead of the Story

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few dollars.

Pinterest’s March to Monetization

Inspire a burgeoning user base. Check. Name a business-to-business public relations agency of record. Check.