Mondelez’s Dana Anderson Says Generosity Is Key to Creativity
Brand Marketing
With her signature mixture of humor and mindfulness, Mondelez marketing chief Dana Anderson generated laughs and knowing nods this morning at the 4A's Transformation Conference in Beverly Hills, Calif.
This Agency Helped Ford Put QR Codes on All of Its Window Stickers
Brand Marketing
Specs Who CEO Ivan Braiker (l.), COO Doug Stovall What Mobile marketing company Where Lake Washington at Carillon Point in Kirkland, Wash.
Droga5 Sells Sizable Stake to WME
Brand Marketing
Droga5 will sell a large minority stake to William Morris Endeavor, the companies announced Thursday.
Wieden Gets More Mondelez Business
Brand Marketing
Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the [...]
Mondelez Expands MediaVest’s Duties
Brand Marketing
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media, [...]
Droga’s Delicious World
Brand Marketing
Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future.