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Here’s What Sour Patch Kids’ Crash Pad for Bands in Austin Looks Like

Performance Marketing

While most of this week's South by Southwest brand activations are taking place smack dab in downtown Austin, Sour


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Here Are Forbes’ 50 Most Influential CMOs of 2014

Brand Marketing

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.

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The Adweek 50: Meet the Real Movers and Shakers Behind the World’s Top Brands

Brand Marketing

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much.

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Online Video and Mobile Now Make Up 20% of Mondelēz’s Global Spend

Performance Marketing

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to [...]

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Dell, Mondelēz, Allstate CMOs Play the Desert Island Game

Brand Marketing

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing [...]