Here’s What Sour Patch Kids’ Crash Pad for Bands in Austin Looks Like
Performance Marketing
While most of this week's South by Southwest brand activations are taking place smack dab in downtown Austin, Sour
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
The Adweek 50: Meet the Real Movers and Shakers Behind the World’s Top Brands
Brand Marketing
We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much.
The Week’s Best Parties: From New York to Paris
Brand Marketing
Online Video and Mobile Now Make Up 20% of Mondelēz’s Global Spend
Performance Marketing
Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to [...]
Dell, Mondelēz, Allstate CMOs Play the Desert Island Game
Brand Marketing
If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing [...]