Dentyne Joins the Food Truck Craze With Its ‘Follow Food Truck’
Brand Marketing
With Americans falling in love with food trucks, it was inevitable that marketers would hit the road to target the consequences of all that indulgence.
Mondelez’s Goal in Global Media Review is Efficiency
Brand Marketing
Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.
Mondelez Bets Big on E-Commerce With Shoppable Ads and ‘Buy Now’ Buttons
Performance Marketing
Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now, [...]
Spark’s Branded Content Guru Eric Levin on True Creative Success
Brand Marketing
Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread
Ad of the Day: A Heroic Dweeb Doesn’t Quite Get the Girl in This Funny French Breakfast Ad
Brand Marketing
If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes [...]
Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse
Brand Marketing
The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will [...]