Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads
Performance Marketing
Soon, you may be able to buy Oreo cookies through a Facebook Messenger bot.
Interactive Soccer Ads Boost Mondelez Awareness 220%
Performance Marketing
Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough [...]
Wattpad’s Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads
Performance Marketing
First the Serial podcast became wildly popular.
Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency
Brand Marketing
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative [...]
Accounts in Review: Creative Searches Pick Up, a Bit
Brand Marketing
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's [...]
Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches
Brand Marketing
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative [...]