Mondelez

Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads

Soon, you may be able to buy Oreo cookies through a Facebook Messenger bot.

Feeling the Munchies at Night This Month? This Snack Brand Has Got Your Back

Just in time for 4/20 (the unofficial holiday for lightin' a blunt), French biscuit maker Granola is taking on the munchies. "Late Night Drama" is an ad for Granola Night Assistance, which will enable late-night fridge-rovers to score a Granola bar, wherever they may be, between 10 p.m. and 4 a.m. through the month of April. Created by agency Marcel, the operatic ad features youths engaging in nighttime shenanigans of varying weirdness, only to be stopped in their tracks by the dreaded rumbly in their tumblies. Trippily enough, the ad reveals that the background music is sung by a cartoon stomach on TV ... just before a disembodied hand of God penetrates the night sky to offer our hungry heroes a giant Granola bar.

Facebook’s Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.

What Advertisers Are Getting Wrong About Programmatic

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]

Interactive Soccer Ads Boost Mondelez Awareness 220%

Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough to get consumers to spend a few extra seconds with their promos.

Wattpad’s Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular.

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]

Accounts in Review: Creative Searches Pick Up, a Bit

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative […]