Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Carat Is the Big Winner in Mondelez Media Contest
Brand Marketing
Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to [...]
How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands
Brand Marketing
In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town [...]
9 Pieces of Sage Advice From SXSW Veterans Who Have Seen It All
Performance Marketing
South by Southwest Interactive is set to get underway Friday, when more than 32,000 attendees will descend on downtown Austin, Texas, for a five-day festival of technology, marketing and digital [...]
To Succeed as Publishers, Brands Must Shed Midcentury Mind-set
Brand Marketing
It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have [...]
Agency of the Year: A Maturing Droga5 Still Hasn’t Lost Its Edge
Brand Marketing
The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village.