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Dunkin’ Donuts Is Launching the First TV Ad Made Entirely From Vine

Brand Marketing

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter&rsquo


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Peyton Place: NBC Scores With Manning’s Return

Convergent TV

The first week of the 2012-13 NFL season was something of a mixed bag, as record ratings in Sunday prime were offset somewhat by a blowout in the marquee Monday [...]

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Bud Light Suits Up for 2012 NFL Season

Convergent TV

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s [...]

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Broadcast Spot Pricing Continues to Creep Up

Convergent TV

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under [...]

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NFL Posts Smash-Mouth Broadcast Ratings

Convergent TV

The National Football League enjoyed another robust broadcasting season, as ratings for the NBC, Fox and CBS packages were consistent with the stellar 2010 campaign.

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NFL Hammers Out Nine-Year Rights Renewals With NBC, CBS, Fox

Convergent TV

The National Football League on Wednesday renewed its media rights deals with all three legacy broadcast partners, signing pacts with NBC, CBS and Fox that could add up to as [...]