NBC, CBS, ESPN Set 2015 Prime-time Football Schedules
With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at [...]
Seasonal Stumbles for Monday Night’s Hottest Series
Monday night’s biggest broadcast shows are starting to settle into their seasonal troughs … a pattern that unfortunately coincides with the first full week of November sweeps.
NFL Flex Schedule a Godsend for NBC
For NBC, the National Football League’s flex schedule rules can’t kick in soon enough.
Cable Upfront Haul Passes the $10 Billion Mark
While the national cable TV networks continue to siphon off upfront dollars from the broadcasters, the days of torrid double-digit volume increases appear to be a thing of the past.
Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots
Brand Marketing
Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind [...]
ABC Has Found a Man Magnet With Agents of S.H.I.E.L.D.
In the seven long years since ABC punted its powerhouse Monday Night Football franchise to cable sibling ESPN, the network has struggled to field a series that delivers a reliable [...]