With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at the New England Patriots on NBC.
Monday Night Football
Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the Big Four has become a veritable ghost town on Thursday nights.
While Duck Dynasty isn’t expected to return to A&E until mid-January, the flap over the network’s suspension of Phil Robertson already seems to have taken a bite out of its ratings performance.
Take even a cursory glance at the Nielsen ratings for TV’s dollar demo and two cable series will jump right out at you: AMC’s The Walking Dead and A&E’s
Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries.
Monday night’s biggest broadcast shows are starting to settle into their seasonal troughs … a pattern that unfortunately coincides with the first full week of November sweeps.
While the national cable TV networks continue to siphon off upfront dollars from the broadcasters, the days of torrid double-digit volume increases appear to be a thing of the past.
Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind the industry’s first TV commercial made entirely from a Vine video. The marketing exec is pretty excited about mobile, too.
In the seven long years since ABC punted its powerhouse Monday Night Football franchise to cable sibling ESPN, the network has struggled to field a series that delivers a reliable cohort of young male viewers.