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This One’s for the Moms: A Mother’s Day Swipe File

Performance Marketing

Yesterday was Mother’s Day, and as is usually the case with holidays and special events, my inbox didn’t let me forget it. While we’re all sufficiently brunched and flowered out, [...]


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LG Asked for ‘Mom Confessions,’ and Moms Delivered

Creativity

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. [...]

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Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

Creativity

Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit [...]

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Ad of the Day: Mom’s Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign

Brand Marketing

Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" ad campaign for LG appliances.

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Burger King’s Subservient Chicken Is Back On The Viral Charts

Performance Marketing

In honor of his 10th anniversary, Burger King has resurrected Subservient Chicken by explaining what hap

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Here Are the 10 Brands Moms Like Most Right Now

Brand Marketing

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study [...]