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Izea’s New Exchange Puts Social Media Reach Up for Auction

Performance Marketing

By Garett Sloane

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.

Brand Marketing

Trulia’s First National Campaign Focuses on Mobile-Minded Women

By Christopher Heine

Performance Marketing

Duane Reade and Papa John’s Sales Data Show Promise for Twitter Commerce

By Christopher Heine

Creativity

Mom Blogger Shocked to See Her Photo in Ad for Spanish Psychic

By David Griner

Performance Marketing

Brands Court Female Bloggers in San Diego

By Anthony Ha