mommy bloggers

Izea’s New Exchange Puts Social Media Reach Up for Auction

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.

Trulia’s First National Campaign Focuses on Mobile-Minded Women

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app. 

Duane Reade and Papa John’s Sales Data Show Promise for Twitter Commerce

Twitter is starting to make some noise about getting more retailers to use its platform for social commerce.

Mom Blogger Shocked to See Her Photo in Ad for Spanish Psychic

Mild-mannered Christian mom and marketer by day, Spanish psychic by night?

Brands Court Female Bloggers in San Diego

If there were any doubts that major brands see so-called "mommy bloggers" as a key audience, a walk across the show floor at the BlogHer '11 would have dispelled them.