In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles gets its turn. The cookie brand's new Wonder Vault installation—created by 360i, Weber Shandwick and Momentum—will be open today only (Monday, July 11) at 1555 W. Sunset Blvd. from 9 a.m. until 7 p.m. PDT. It's an elaborate ad for Oreo's new Choco Chip cookies, and it features rooms that will make adults feel like kids again, as everything within them is oversized.
As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.
Geometry has named a global creative chief, a year after WPP Group combined G2, OgilvyAction and JWTAction to create the global retail marketing shop.
Talk about a rude awakening. After a night of cocktails, group dinners and revelry, ad industry executives gathered at the 4A's Transformation Conference in Beverly Hills, Calif., awoke today to a California-like greeting: a 4.4 magnitude earthquake.
WPP Group chief Martin Sorrell describes shopper marketing as the next big battleground for retailers in mature markets. In that offensive WPP’s Grey has enlisted Joe Lampertius to work on behalf of clients seeking that advantage.