Momentum

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

Today Only, See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles gets its turn.The cookie brand's new Wonder Vault installation—created by 360i, Weber Shandwick and Momentum—will be open today only (Monday, July 11) at 1555 W. Sunset Blvd. from 9 a.m. until 7 p.m. PDT. It's an elaborate ad for Oreo's new Choco Chip cookies, and it features rooms that will make adults feel like kids again, as everything within them is oversized.

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.

Geometry Names a Global Creative Chief

Geometry has named a global creative chief, a year after WPP Group combined G2, OgilvyAction and JWTAction to create the global retail marketing shop.

4A’s Conference Attendees Crack Jokes About the L.A. Quake

Talk about a rude awakening.After a night of cocktails, group dinners and revelry, ad industry executives gathered at the 4A's Transformation Conference in Beverly Hills, Calif., awoke today to a California-like greeting: a 4.4 magnitude earthquake.

Grey Hires Lampertius as Shopper Marketing Chief

WPP Group chief Martin Sorrell describes shopper marketing as the next big battleground for retailers in mature markets. In that offensive WPP’s Grey has enlisted Joe Lampertius to work on behalf of clients seeking that advantage.

MRM Chief Kolb Takes Worldgroup Lead on GM

Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the Interpublic company’s largest and oldest clients.