Why Marketers Should Hire Their Moms, Dads
Performance Marketing
It’s everywhere. Professionals over 40 can’t even get an interview even when their experience, achievements and proven skills put them at the top of the list of qualified candidates. And [...]
Solid Sampling for NBC’s Believe
In a night dominated by ABC’s Bachelor postmortem, a special preview of NBC’s new Sunday drama series Believe drew a fair amount of sampling.
How I Met Your Mother Turbocharges CBS’ Lineup
Episode No. 200 of How I Met Your Mother powered CBS’ entire Monday night lineup, as the nine-seasons-in-the-making origin story helped deliver the comedy’s highest ratings in a year.
Voiceless Blacklist Drops, Intelligence Plummets
The return of NBC’s The Blacklist on Monday was undermined somewhat by a softer lead-in, but the season’s No. 1 new series still managed to dominate the 10 p.m. time [...]
Seasonal Stumbles for Monday Night’s Hottest Series
Monday night’s biggest broadcast shows are starting to settle into their seasonal troughs … a pattern that unfortunately coincides with the first full week of November sweeps.
CBS Gives Full-Season Orders to 3 Freshman Comedies
CBS today announced that it has given back-nine orders for its three remaining comedy series: The Millers, The Crazy Ones and Mom.