mOcean Has a New Consumer Brands Unit

Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment

Writers at L.A. Agency Are Ridiculously Good at Shooting Mini Basketballs in the Office

On its website, creative agency mOcean in Los Angeles lists advertising, marketing, branding and production as its four areas of expertise. But I think you will agree: The single thing at which the mOcean guys are ludicrously skilled is shooting baskets at the mini hoop that hangs in their office. The agency claims that absolutely no special effects were used in the making of the video below, which stars agency writers Burke Campbell, Jon Wiley and Bryan Dobrik (made with the as-yet-unrealized hope of having it appear on Tosh.0). Rather, it simply required a whole lot of takes. Lots of agencies can promise great ad work in L.A. Perhaps only one can make a no-look double-bank shot from 20 feet away. A few more credits after the jump.

Preteen Rapper and Dance Crew Recruited for Kids’ Tablet Spot

Precocious kiddie talent is always a reliably entertaining route in youth marketing. Our favorite example is probably the crazy Weetabix spot with then-9-year-old British street-dance phenom Arizona Snow. Now, a new spot for Fuhu's Nabi2 kids' tablet enlists not just dancers but a budding rapper to deliver the pitch. The commercial, by agency mOcean, features a rap by 10-year-old Lil P-Nut (aka Benjamin Flores Jr.) and a dance routine by The Art of Teknique—two 11-year-olds and a 10-year-old who competed on America's Got Talent last year. Lil P-Nut doesn't actually appear in the ad—that's the Art of Teknique kids lip-syncing the lyrics. Rapping and dancing would seem to have little to do with using a tablet, but Fuhu says it's a broader metaphor about the "art of genius"—that it enlisted kids who excel in music and dance to tell the brand's story about helping kids achieve their best in learning, playing and growing. Credits below.