Key Elements of Complete Personalization
Check out even more about personalization and artificial intelligence with FUSE Enterprise. I have been writing about using “model-based” personas stemming from a 360-degree customer view for proper personalization for [...]
Where Will You And Your Magazine Business Be in Five Years?
For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few [...]
Should You Create a Mobile App?
Performance Marketing
As a marketer, you’ve created a Web page, established a social media presence and even experimented with mobile marketing. Is it time for the next step? Should you create a [...]
Mastering Micro Moments: How to Win With a Connected Consumer
We’ve all seen the shocking statistics: consumers check their phones 150 times a day; they look at them first thing upon waking up and lasting thing before sleeping; they see [...]
Mastering Micro Moments: How to Win With a Connected Consumer
Performance Marketing
We’ve all seen the shocking statistics: consumers check their phones 150 times a day, etc. This reality has given rise to what Google dubbed “Micro Moments” — those little windows [...]
Long-Form Content Boosts Engagement, But How Can Publishers Do It Right?
There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… [...]
Personalization: What’s in It for the Customers?
Performance Marketing
Too many marketers are personally annoying their customers in the name of personalization. For that reason alone, I am looking for an alternative word for “good” personalization.
5 Ways Your SEO Strategy MUST Evolve in 2017
What do Siri, food pictures and fake news have in common? All three of these things are heavily influencing SEO strategy as we near the midway point of 2017. Many [...]
Google’s Mobile-First Index Is Changing the Rules of SEO
Performance Marketing
Simply put, the mobile-first index is a reversal of how Google indexes websites. Rather than crawl desktop pages, Google will crawl mobile pages instead. Desktop pages are only crawled when [...]
IMAG Report: A Quick Reality Check on Video Revenue
There was a time, and it doesn’t seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator [...]