Media Outlook 2019: Spell Marketing with a ‘D’
Performance Marketing
The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by [...]
My LinkedIn Error – Brought to You by a Thumb
Performance Marketing
Recently, I was on a train when I saw a connection request on LinkedIn from a former colleague of mine initiating a job search. Upon having accepted, LinkedIn sends a [...]
Should You Use Augmented Reality With Direct Mail?
Performance Marketing
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I [...]
3 Macro Trends Transforming Email Marketing
Performance Marketing
Email marketing is going on 20 years as a viable direct marketing channel. Although it has proved itself to be a recession-proof channel, how we do email hasn't changed dramatically [...]
3 Tips to Market the Sprint/T-Mobile, Other Brand Mergers
Performance Marketing
When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change as a not so good thing. In our minds, [...]
Mobile SEO Is Here — You Were Warned
Performance Marketing
For the past 18 months, there have been warnings about the advent of mobile-first indexing. On March 26, Google announced that it has finally started migrating sites to mobile-first indexing. [...]
Healthcare Marketing: Where Is the Puck Headed?
Performance Marketing
While there may be more professional ways of saying it, 2017 was a crazy year in healthcare marketing. Will they repeal and replace? What will happen with CHIPS funding? Will [...]
In 2018, New Challenges for SEO Await
Moving into the digital age has left me regretting my tradition of breaking out the new desk calendar during the last weeks of the year. I have kept both daily [...]
In 2018, New Challenges for SEO Await
Performance Marketing
In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my trend analysis was and [...]
The Future of Retail Is in a Data Stream Near You
Performance Marketing
For all of the digital disruption, store closures and bankruptcies, the retail industry still has not had its transformative “moment.” While some might see a slow death through a thousand [...]