Mobile

Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, ma

Facebook Is Testing Ad Placement on the Messenger Home Screen

Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.

Instagram Is Getting Ready to Introduce Live Stories to Users Globally

Instagram is about to let everyone around the world "go live." The company is expanding its live video offering, Instagram Live Stories, to users worldwide.

Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot?

Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month

While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network.

Why the Most Important Word in 2017 Will Be ‘Experience’

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.

Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

 

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company's newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook's vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful.

How Interest Groups Will Improve the Quality of Mobile Content and Ads