Can Publishers Rebuild Customer Loyalty with Apps?
It wasn’t too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital [...]
Miniaturize & Simplify, Solutions to Publishers’ Mobile Problem
As many publishers have found, providing a magazine experience on a mobile app and getting people to engage with it regularly can involve some heavy lifting. So publishers are turning [...]
Google’s Mobile Update Has Websites Worried About Search Rankings on Phones
Performance Marketing
Google is about to release an algorithm update that could affect mobile traffic, the new lifeblood of the Internet for many websites.
14 Digital Trends on Kleiner Perkins’ Venture Capital Radar
Performance Marketing
Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook [...]
New York Times Launches First Full Mobile Site Redesign Since 2006
Performance Marketing
Until recently, the New York Times mobile site was exactly the same as it was when it launched in 2006, back when touch-screens were a rarity, the Motorola Razr was [...]
David’s Bridal Gets Mobile Makeover as Traffic Surges
Performance Marketing
With 50 percent of consumers using banks' mobile websites, per an Interactive Advertising Bureau report yesterday, one can imagine the opportunities retailers in more product-y niches are seeing with on-the-go [...]