This E-Retailer Will Turn Fans’ Mobile Video Uploads Into Copy on Its Holiday Boxes
Performance Marketing
Starting on Black Friday, fashion e-commerce player Project Gravitas will package its line of dresses with boxes that include copy from consumer-generated videos to be captured—starting today—in a mobile app [...]
Why 3 Popular Viners Are Livestreaming From TomorrowWorld This Weekend
Performance Marketing
The boom in livestreaming apps has already created a new type of video creator that churns out real-time content on the fly at events. Now brands are figuring out how [...]
Facebook Brings 360-Degree Virtual Reality Videos to News Feeds
Performance Marketing
Stars Wars was first to post a 360-degree video. Photo: Facebook
News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early
Performance Marketing
The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media [...]
Now That Vertical Video Is Finally Legitimate, Creatives Need to Rethink Everything
Performance Marketing
It's hip to be vertical.
Periscope Now Has 10 Million Users Who Watch 21 Million Minutes a Day
Performance Marketing
Periscope today revealed that it has crossed the 10-million-user threshold in just four and a half months since launching the app, a considerable achievement for a social-media idea—mobile livestreaming—that was [...]