MTV’s First Snapchat Series Dishes Out Sex Education in 10 Seconds or Less
Performance Marketing
MTV is betting big on Snapchat as a way to remain relevant with teenagers, starting with its first series created specifically for the app.
6 Ways Netflix Viewing Habits Vary Around the World
Performance Marketing
BARCELONA, Spain—No two nations are alike, and apparently neither are their Netflix habits.
Why BuzzFeed Is All-In on Mobile, Though That Wasn’t Always the Case
Performance Marketing
BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer.
Mobile Giant Opera Software Is Close to Selling to Chinese Players for $1.2 Billion
Performance Marketing
A consortium of Chinese Internet-focused investors—Golden Brick Silk Road, Kunlun and Qihoo 360—have put in an offer to buy mobile software and advertising player Opera for $1.2 billion.
Sports Illustrated’s First Comprehensive App Has a Feature That Could Boost Video Views
Performance Marketing
Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its [...]
Millennials Want Mobile Video Ads to Be Short and on Every Device
Brand Marketing
Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny [...]