Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing
Performance Marketing
As video continues to take over social media feeds as the preferred mode of content, Twitter is tracking the nuances of this trend within its own network to help advertising [...]
More Autoplay Ads Are Coming to Mobile, but That Could Be a Good Thing
Performance Marketing
Ad-tech companies Virool and Rubicon Project today are taking their nascent mobile video advertising partnership into the programmatic arena.
Wendy’s Joins the Pinterest Movement With These Cool Cinematic Pins
Performance Marketing
Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans.
Here’s Why Mobile Video Is Confusing and Scares Advertisers
Performance Marketing
There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or [...]
K-Swiss Shows Why Kik Video Could Be Huge for Brands
Performance Marketing
Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads [...]
Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
Performance Marketing
Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year.