USPS’s Mobile Shopping Promotion Still Available for 2020
Performance Marketing
The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology [...]
Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping
Performance Marketing
This year's back-to-school shopping seems to have parents spending more on mobile—and more overall.
Why People Choose to Shop—or Not to Shop—on Their Phones
Performance Marketing
Mobile shopping isn't going anywhere this year.
Why Early Holiday Shopping on Mobile Might Hurt Black Friday Sales
Performance Marketing
Mobile shopping could already be cutting into bricks-and-mortar retailers' holiday sales, according to Facebook. The Menlo, Park, Calif.-based company's analysis is based on a combination of data points that it's [...]
Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience
Performance Marketing
Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about [...]
Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary
Performance Marketing
A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year's [...]