Facebook Could Map Out Local Search, Ads With Waze Deal
Performance Marketing
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi
Google’s Purchase of Frommer’s is All About Mobile
Is Google now a competitor to publishers? Well yes, by definition, now that it has bought Frommer's travel guide publishing from John Wiley and Sons. This obviously makes Google a [...]
Yahoo Unveils New Search Browser
Performance Marketing
Despite outsourcing its search results to Bing, Yahoo maintains that it is still very much in the search game technology-wise. To prove as much, over the last six months the [...]
Google Drops Knowledge (Graph) on Search
Performance Marketing
Essential as search is to digital marketing--search received 47 percent of the $31.7 billion spent on online advertising in 2011, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers—it's not [...]
Microsoft Revamps Bing With Social Sidebar
Performance Marketing
Microsoft’s Bing has been gradually gaining traction in the search space by excelling at something Google doesn't own: social search.
Senators Echo FTC Probe of Google
Performance Marketing
Google's lengthy answers to a Senate antitrust subcommittee about its dominance in search just didn't add up for Sen. Herb Kohl, D-Wisc. and ranking Sen. Mike Lee, R-Utah, who shared [...]