mobile search ads

Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today.

YouTube Is Doing Great With Fewer People Skipping Ads, Google Says

Google says YouTube ads are responsible for the company's lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and it focused on YouTube's impact on the business.

Did Google CEO Larry Page Just Handle His Last Wall Street Call?

Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls.

Facebook’s Global Mobile Ad Share Jumps to 16%, per eMarketer

Facebook's second year in mobile advertising has entailed a string of positive developments, so it's not entirely shocking to see eMarketer