Nielsen’s New Consumer App Is Really a Market Research Tool [Updated]
Performance Marketing
Nielsen's new "topten" app seems harmless enough: offer consumers a quick and easy way to find out the most popular TV shows, books, songs, video games, movies and more. You [...]
Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing
Performance Marketing
The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks.
Want to Opt Out of Targeted Mobile Ads? There’s an App for That
Performance Marketing
The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it.
Path Settles Privacy Charges With FTC
Performance Marketing
Path, a social networking app, agreed to settle privacy charges with the Federal Trade Commission that it collected personal information from users' mobile address books without their knowledge or consent.
Consumers Fret About Privacy on Data Privacy Day
Performance Marketing
It's a sign of the times that we now have a Data Privacy Day, recognized not just in the United States, but also in Canada and 27 other countries. Lawmakers [...]
Lawmaker Releases Draft of App Privacy Bill
There's no shortage of privacy bills in Congress, but that doesn't mean lawmakers won't keep trying. The latest entrant is a draft for a mobile privacy bill from Rep. Hank [...]