Here’s How That Little Blue Ad Marker Should Appear in Mobile Ads
Performance Marketing
The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the [...]
Government Report Calls For Comprehensive Privacy Law
Performance Marketing
A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information [...]
Stores Can’t Track You Unless You Permit Them [Updated]
Performance Marketing
A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers [...]
Cross-Device Tracking Could Be Next Privacy Target in DC
Performance Marketing
The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers.
FTC’s Jessica Rich Lays Out Ambitious Ad Enforcement Agenda
Brand Marketing
Jessica Rich—the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau—is energetic and organized.
Sen. Franken Frets Over Apple’s Fingerprint Technology
Performance Marketing
It's one thing for a hacker to get your digital password and impersonate you on the Internet; you can easily change your password. But your fingerprint is a whole other [...]