The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the DAA's ad choices program to mobile.
A group of privacy organizations are calling for the Federal Trade Commission to investigate and halt Facebook's $19 billion acquisition of WhatsApp.
Ahead of a Federal Trade Commission conference Wednesday on the privacy implications of mobile device tracking in stores, airports, hotels and other public places, a new website is launching where consumers can opt out of having their location information collected.
Ever since Edward Snowden's revelations about government surveillance, every day has been data privacy day in Washington. But Tuesday is the official day Congress designated in 2009 to raise consumer awareness.
The Federal Trade Commission took a dim view of one of the most popular mobile apps after discovering the Brightest Flashlight Free app deceived consumers by sharing their location information without their knowledge.
A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information by companies since there currently is none.
A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers the opportunity to opt-out.
The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers.
Jessica Rich—the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau—is energetic and organized.
It's one thing for a hacker to get your digital password and impersonate you on the Internet; you can easily change your password. But your fingerprint is a whole other matter, said Sen. Al Franken (D-Minn.).