Skype’s Message to Facebook and WhatsApp: Millennial Use Growing
Performance Marketing
Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches [...]
GoGo Takes Texting Into the Skies Over SXSW
Performance Marketing
“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel.
Twitter Users Aghast About What Facebook Paid for WhatsApp
Performance Marketing
Twitter users' reaction to Facebook agreeing to pay $16 billion for WhatsApp can be summed up in two words: What's that?