More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.
Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns.
Twentieth Century Fox wants to talk to teens the way they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik.
Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands.
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players in 2014.
Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging.
A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a fast-growing app where college kids post anonymously.
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app that fits into its ad plans.
Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization efforts aren’t coming soon.
Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and these can be five-minute-long digital photo-video collages, he added.