8 Data Points That Marketers Need to Know About China’s Biggest Mobile Player
Performance Marketing
Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.
Smartphone Conversions: The Uncrossable Chasm
Performance Marketing
Monday we ran my video talking about how TV ads don't matter anymore, largely because of changing viewing habits. Tuesday morning, I came in and saw a chart from eMarketer [...]
Netflix’s Outdoor Ads Let Snapchat Users Swap Faces With Characters Like Frank Underwood
Performance Marketing
Netflix's latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards' Frank Underwood and the namesake of Unbreakable
Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report
Performance Marketing
Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study [...]
Facebook’s Chat App Won’t Be an Overnight Sensation for E-commerce Players
Performance Marketing
Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger.
GrubHub’s New App Turns Food-Related Texts Into Emojis
Performance Marketing
GrubHub tries to chat with millennials through emojis. GIF: Yuliya Kim; Source: GrubHub