Study Shows That 75% of Global Internet Access Will Be From Mobile This Year
Performance Marketing
With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be [...]
Even as Mobile Gobbles Up Web Traffic, 80% of Companies Don’t Have a Long-Term Strategy
Performance Marketing
Only 20 percent of companies have a mobile marketing strategy that extends into the next 12 months, per a report from Adobe today. Put another way, 80 percent of brands [...]
Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs
Performance Marketing
Sephora has led the pack in mobile beauty retailers for a few years, and now it's taking a page from games and pop culture to help re-launch the Sephora Collection—its [...]
Zipcar Is Offering Pokemon Go Players Free Rides in Boston
Performance Marketing
If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.
Why This Group of Brands Should Pay Attention to McDonald’s Roll Out of Pokemon Go Ads
Performance Marketing
Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game.
Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat
Performance Marketing
Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking [...]