Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them.
Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone 6 and iPhone 6 Plus, both larger than any Apple phone before them, and the long anticipated Apple Watch.
Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns.
Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week.