mobile maps

5 Words to Describe Ineffective Mobile Marketers

Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them.

Citymaps Revamps Mobile App, Nabs Big Brands

Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer