How Nokia’s Original Ringtone Became the Most Played Tune on the Planet
Brand Marketing
When Audrey Arbeeny addresses an audience, she likes to play a game called Name This Sound. Arbeeny, founder of the New York-based sonic branding firm Audiobrain, plays several jingles in [...]
Infographic: a Close-up Look at Gen Z’s Mobile Habits
Brand Marketing
A new study from Fluent focused on the mobile habits of the college-aged Gen Z demo.
This Tech Player Helps 400 Brands Get a Bigger Bang for Their Digital Advertising Buck
Performance Marketing
Specs Who CMO Patrizio Spagnoletto (l.), founder and CEO Mark Douglas (c.) and chief product officer Marwan Soghaier What Advertising software company Where New York and Los Angeles
When It Comes to Content Marketing, Not Everything Is ‘Epic’
Performance Marketing
Specs Current gig Evp and general manager at Meredith Xcelerated Marketing (MXM) Previous gig Evp and chief client officer at MXM
DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’
Brand Marketing
King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.
What It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’
Performance Marketing
On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things [...]