Bomb Gaza and 6 Other Mobile Games Banned by App Stores
Performance Marketing
The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from [...]
What Fast-Growing Trivia App Didn’t Have an Android Version Until Today?
Performance Marketing
QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad [...]
Coke Runs First All-Digital Effort, Focusing on Teens and Mobile
Performance Marketing
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over [...]
Mobile Gaming Ad Network Chartboost Raises $19 Million
Performance Marketing
Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can [...]
Mobile Apps Compete for Holiday Downloads
Performance Marketing
Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps.