Catalina has acquired digital coupon company Cellfire to expand its brand offerings and build mobile loyalty programs.
A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives.
Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab.
Baja Fresh is running its first digital promotion in 65 Los Angeles locations to understand which types of digital ads are most effective in driving in-store traffic. While the fast casual chain has dabbled in its own Facebook, Twitter and Pinterest efforts, digital in general is new territory for the company.