Are Coupons the Key to Mobile Marketing?
Performance Marketing
Mobile commerce has exploded in recent years—and mobile coupons are responsible for much of this growth. In fact, mobile coupons are redeemed 10 times more than print coupons and the [...]
Baja Fresh Plays Up Mobile Coupons for First Digital Promo
Performance Marketing
Baja Fresh is running its first digital promotion in 65 Los Angeles locations to understand which types of digital ads are most effective in driving in-store traffic. While the fast [...]
Why SMS Will Be Your Mobile Workhorse and 5 Ideas to Get You Started
Performance Marketing
We've talked about the importance of a mobile-friendly Web presence and mobile-optimized email for your small business. But there is one mobile tool that your small business should be leveraging [...]
Walgreens and Starbucks Go Mobile for Black Friday
Performance Marketing
Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has