mobile coupons

Catalina Buys Digital Coupon Company

Catalina has acquired digital coupon company Cellfire to expand its brand offerings and build mobile loyalty programs.

Millennials Use Apps to Beat Elders to Bargains

A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives.

Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab.

Baja Fresh Plays Up Mobile Coupons for First Digital Promo

Baja Fresh is running its first digital promotion in 65 Los Angeles locations to understand which types of digital ads are most effective in driving in-store traffic. While the fast casual chain has dabbled in its own Facebook, Twitter and Pinterest efforts, digital in general is new territory for the company.

Walgreens and Starbucks Go Mobile for Black Friday

Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has