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Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Performance Marketing

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.


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Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed

Performance Marketing

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram.

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Facebook’s Chat App Won’t Be an Overnight Sensation for E-commerce Players

Performance Marketing

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger.

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This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Performance Marketing

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few [...]

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Why Early Holiday Shopping on Mobile Might Hurt Black Friday Sales

Performance Marketing

Mobile shopping could already be cutting into bricks-and-mortar retailers' holiday sales, according to Facebook. The Menlo, Park, Calif.-based company's analysis is based on a combination of data points that it's [...]

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On Pinterest and Beyond, Mobile Shopping Options Are Booming as the Holidays Near

Performance Marketing

This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce.