Macy’s Thanksgiving Parade App More Than a Trial Balloon
Performance Marketing
It's kind of surprising to learn that Macy's has created—for the second consecutive year—a dedicated mobile app for its Thanksgiving Day Parade instead of simply plugging features into
Weather Channel’s Mobile Pitch for Barack and Mitt
Performance Marketing
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the [...]
Mobile App Developers Getting Privacy Savvy, per Study
Performance Marketing
Under mounting pressure from regulators and the Obama administration, mobile app developers are becoming more privacy savvy. In fact, the vast majority, 61.3 percent, have privacy policies that detail what [...]
Google Takes Analytics Mobile With App Reports, Android App
Performance Marketing
Google is bringing its analytics chops to mobile apps.
Facebook Gives Up on Facebook Credits
Performance Marketing
Facebook has begun phasing out its Credits virtual currency, which users had purchased from the social network to put toward buying everything from FarmVille’s virtual currency to live concerts.
Foursquare Looks to Shift From Gaming Novelty to Essential Tool
Performance Marketing
It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore.