Adobe Has a New Way to Make Mobile Apps
Performance Marketing
BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services.
Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms
Performance Marketing
We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one [...]
Here’s How Social App Whisper Has Quietly Become a Marketing Force
Performance Marketing
When Secret—a much-hyped "dark social" platform—closed shop in April, media observers assumed websites and mobile apps that offer anonymity were just a fad. Since then, the similarly themed Whisper has [...]
Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics
Brand Marketing
When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to [...]
Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?
Performance Marketing
There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or [...]
Trolli Hopes to Win Over Teens With Quirky, Offbeat Spots and a Big Boost Online
Performance Marketing
Candy brands are known for some truly bizarre advertising.