Facebook Gets Foursquare, Yelp Features
Performance Marketing
Facebook's latest mobile app iteration seems to be aimed at getting the social-local-mobile experience on par with Foursquare and Yelp
Analytics Startup Mixpanel Says Competitors Missing Metrics
Performance Marketing
Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in [...]
Facebook Expands Mobile App Ads Offering
Performance Marketing
Back in August Facebook began letting a limited numbers of mobile app developers pay for their apps to be promoted within the Try These Games box right in the middle [...]
Klout Perks Up Online, Offline Worlds
Performance Marketing
Klout used to be cute. It was a way to claim status by having your social influence measured. Influencers liked being deemed influential and having others aware of their influence.
Brands Pulling Mobile In-house
Performance Marketing
Mobile app money has turned many tech startups into multimillion-dollar firms in recent years while padding the coffers of ad agencies acting as middlemen.